Taylor Swift is more than just a GRAMMY award-winning singer-songwriter, she is also the master of social media. Here are the top 4 social media marketing lessons we can learn from Taylor Swift:
- Sharing is caring
Many brands and celebrities just talk about themselves. But Taylor Swift’s Twitter feed is full of retweets of undiscovered artists covering her songs, of wedding videos using her songs and lots of fan collages. Taylor regularly comments on fans posts and this past Christmas, better known as #Swiftmas, she sought out lucky fans and randomly sent them gifts.
- Treat fans like friends
There is a personal and casual nature associated with social media and Taylor understands and enjoys putting herself out there. She knows that by treating fans like friends they will want to support her back. While haters are gonna hate, having a sense of humor and vulnerability often leads to social media success.
- Tailor the messaging by platform
Audiences are different on various social media platforms, however, most brands use the same content across all platforms. Taylor finds unique ways to engage with her fans through each social network. She uses them to show how her fans’ lives intertwine with her own.
- Make important announcements
Back in August, Taylor gave clues to fans on Instagram about her albums release. This gamification strategy works great for brands because it gives the audience another reason to follow.
Her social media success can be simply be attributed to her authentic lifestyle. While many brands interact with fans authentically and consistently, Taylor has a way of making her fans feel like she genuinely loves them back.
That mutual love has translated into her latest release, 1989, becoming a Billboard number-one selling album for 10 weeks running and has been the fastest-selling album in 12 years. Taylor ranks number 18 on Forbes’s celebrity list and is estimated to be worth over $200 million.