Move over YouTube, there will be a new primary channel for videos. Well…maybe not so new.
It has been predicted that by 2017, video will account for 69% of all consumer internet traffic. Currently, video posts can be seen on YouTube, Facebook, Instagram, Vimeo, and other social platforms. While YouTube has always been the leader in video content posting and is known for being the best-performing social media platform to drive trackable sales, video posting is beginning to move away from YouTube towards Facebook.
In August 2014, Facebook surpassed You Tube in the number of videos viewed via desktop with 12.3 billion. And Facebook videos receive significantly more shares than YouTube, given that sharing and engagement are at the heart of Facebook interactions.
Even though there is a growing trend towards Facebook, marketers should still promote their online video content across multiple channels to fully realize a video’s potential.
A picture may be worth 1,000 words, but an online video is worth 1.8 million.