Why Facebook is the Future Home for Online Video

Move over YouTube, there will be a new primary channel for videos. Well…maybe not so new.

It has been predicted that by 2017, video will account for 69% of all consumer internet traffic. Currently, video posts can be seen on YouTube, Facebook, Instagram, Vimeo, and other social platforms. While YouTube has always been the leader in video content posting and is known for being the best-performing social media platform to drive trackable sales, video posting is beginning to move away from YouTube towards Facebook.

In August 2014, Facebook surpassed You Tube in the number of videos viewed via desktop with 12.3 billion. And Facebook videos receive significantly more shares than YouTube, given that sharing and engagement are at the heart of Facebook interactions.

videopost1ck-heidi-cohen-share-of-interactions-e1417585315119

Even though there is a growing trend towards Facebook, marketers should still promote their online video content across multiple channels to fully realize a video’s potential.

A picture may be worth 1,000 words, but an online video is worth 1.8 million.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s